SSRN preprint · Posted June 2, 2026
Generative Engine Optimization as a Digital Equity Strategy for Underserved Tourism Destinations
Question
How might AI-mediated destination discovery disadvantage communities with fewer digital resources?
Approach and contribution
A conceptual paper by Mahboubeh Cheraghian and Saeed Vayghan, proposing content, authority and technical layers of a GEO equity gap.
Main argument
AI-search visibility may reproduce resource inequalities when destinations lack accessible content and credible entity signals. The framework connects discovery with tourism policy and a future research agenda.
Implications
The paper frames GEO as an equity issue for destination organizations and development agencies, linking its argument to SDGs 10 and 8.
Status and limitations
Written May 20, 2026; posted to SSRN June 2. Repository availability is not evidence of peer-reviewed journal publication. This record summarizes the public abstract; no empirical effect is claimed.