Research + executive decision support
Rackspace: research and decision support
UX research, market research and competitive intelligence that support product, marketing and executive decisions at Rackspace.
Rackspace · Research practice
A summary of my research approach, not a confidential study artifact.
Research ownership
My role in the decision process
- Frame
- Clarify the business question and the decision the research needs to support with executive, product and marketing stakeholders.
- Investigate and synthesize
- Conduct UX, market and competitive studies; translate findings into recommendations, competitor battlecards and sales-enablement material.
- Inform the decision
- I own the research contribution. Business owners make the product, marketing and commercial decisions. Confidential study artifacts and results stay within Rackspace.
This experience overview describes documented responsibilities. AI-assisted client work is shown separately in the Protbyte project ↗.
01 / Overview
How can research turn a complex business or technology question into evidence that people can act on?
The work connects a stakeholder’s question with appropriate methods and usable outputs: customer findings, positioning recommendations and sales-enablement material.
02 / Deliverables
What I worked on
- UX, market and competitive studies
- Executive findings and recommendations
- Competitor battlecards and sales-enablement material
- Analyst-relations support through research narratives, briefings and inquiry responses involving Forrester, IDC and Gartner
03 / Impact and evidence
How the research is used
My research supports product and marketing decisions, messaging, positioning and sales enablement. I work with executive stakeholders including presidents, the CMO, and product and marketing directors. Business results and study details remain confidential.
Experience overview. Confidential study artifacts and business results are not published.
For a closer look
Industry research practice
Read the project context, responsibilities, process, supporting material and boundaries of the evidence.
Read the research-practice overview ↗Research opportunities
Discuss my research experience.
Get in touch ↗Research portfolio ↗A similar project?
Tell me what you need help with.
Share your website or organization, the problem you want to solve and your target date. We can define a suitable scope around your needs.
Email Mia directly
What to include in your first email
Your website or organization, what you need help with, the decision you want to support, your target date and a budget range if known. Scope, timing and fee are agreed before work begins.
Open an email with these prompts ↗